As time progresses, music trends (along with everything else in the world) changes, mostly to improve the technology innovated by developers. The music industry is trying to stabilize itself due to global changes including those in areas like music streaming, social media, and much more.
360 deals have become the normal type of record deal because they hone in on key areas in an artist career like publishing, record sales, the live sector, merchandise and more that fuels major record labels like Sony, Universal, and Warner to stay afloat.
Every artist wants to have the next platinum selling song, charting on Billboard that streams billions of times. Unfortunately, the amount of illegal downloads can potently hurt the artist in their venture, ultimately forcing him or her to go on tour in attempts to make up for those losses.
Ticket sales are very important for a touring artist because most of the ticket revenue goes to the artist. The scale of prices, Per Cap, from GA (90% of the concert population) can be significant, as well as the “Golden Circle” (10% ) who are paying top dollar for their experience.
The momentum is changing and developers are utilizing technology like Virtual Reality with 360 drones that can capture moments never before seen at a concert. This content can be sold to individuals who can’t make it out to see the concert but still wanted to experience it firsthand. Live Nation, who are the power players for concerts, are putting on 26,000 shows yearly and 80 shows a day.
With all of this being said, along with much more to come, I believe that the future of an artist’s revenue will stay traditional. Their biggest revenue streams will come from their ticket sales and merchandise that has been filtered through a 360 record deal from one of the major labels. The industry has to keep up with these changing tides with a conservative approach to ensure that a dramatic shift doesn’t affect the music industry for the worst.